Our story
Elena, our founder, is a sustainability advocate, vegan and minimalist who loves travelling. She started Vegan Upcycled Crafts in 2021 from a simple idea: that there is a kinder, fairer way to create exciting, unique accessories.
After several years selling at events, she opened a store in the heart of creative Shoreditch, in East London, and rebranded as Nomara, reflecting our carefully curated collection of travel gear designed for the modern nomad.
Nomara was founded with a single goal: to provide you with reliable travel essentials that make life on the move effortless.