About Nomara

Nomara encompass a curated and sustainable collection of travel gear for unforgettable adventures.

We handpick durable and cruelty-free essentials for your journeys and beyond. Our focus is on gear that you can trust - designed to endure so you can focus on the adventure, not the kit.

Our story:

Elena, our founder, is a sustainability advocate, vegan and minimalist who loves travelling. She started Vegan Upcycled Crafts in 2021 from a simple idea: that there is a kinder, fairer way to create exciting, unique accessories.

After a few years of being on the road for events we decided to solely focus on bringing you reliable essentials to make life on the move easier.

What we do:

We stock travel gear from small ethical brands that create quality products.

Our range includes:

- Upcycled and recycled travel items.

- New pieces selected for durability and low impact.

- Cruelty-free toiletries and practical accessories for life on the go.

- Essentials for mindful, slow travel.

How we choose products:

Every item earns its place. We check that it is:

- Ethically made from suppliers who pay fair wages.

- Durable and functional.

-  Cruelty-free.

- Low or zero plastic where possible.

What the Name Means - Nomara:

Nomara blends 'nomad' with 'era', capturing the spirit of a new age of exploration - where people seek to roam freely, discover the world, and live their lives to the fullest.

We chose the “.eco” extension to reflect our unwavering commitment to the environment.

Together, the name represents slow travel, self-sufficiency, minimal living, and true sustainability - for travellers who journey lightly and leave no trace.

Where to find us:

Our store is open at weekends in East London, inside The Tea Rooms, 146 Brick Lane, E1 6QL. Step – free access from the road.

What3Words: wallet.rents.pink.

Online at nomara.eco - shop and follow our journal.

Responsible operations:

Our HQ runs on dark-green energy. We use plastic-free packaging where we can. We aim to keep the site accessible to all users. We prioritise suppliers who respect people and the planet.

Our promise:

No greenwash. Honest sourcing. Fair pay for makers. Reliable kit so you can focus on the adventure.

Join us:

Explore the collection and follow our journey on social media. Sign up for updates at nomara.eco.

#EveryPieceTellsAStory