Welcome to Nomara - Your Destination for Travel Gear You Can Trust
Nomara encompass a curated and sustainable multi-brand collection of travel gear for unforgettable adventures.
We handpick durable and cruelty-free essentials for your journeys and beyond. Our focus is on gear that you can trust - designed to endure so you can focus on the adventure, not the kit.
Elena, our founder, is a sustainability advocate, vegan and minimalist who loves travelling. She started Vegan Upcycled Crafts in 2021 from a simple idea: that there is a kinder, fairer way to create exciting, unique accessories.
After a few years of being on the road for events we decided to solely focus on bringing you reliable essentials to make life on the move easier. We decided to rebrand into 'Nomara' to reflect our curated collection of travel gear aimed for the modern nomads.
We stock travel gear from small ethical brands that create quality products.
Our range includes:
Upcycled and recycled travel items.
New pieces selected for durability and low impact.
Cruelty-free toiletries and practical accessories for life on the go.
Essentials for mindful, slow travel.
Nomara blends 'nomad' with 'era', capturing the spirit of a new age of exploration - where people seek to roam freely, discover the world, and live their lives to the fullest.
We chose the “.eco” extension to reflect our unwavering commitment to the environment.
Together, the name represents slow travel, self-sufficiency, minimal living, and true sustainability - for travellers who journey lightly and leave no trace.
Our HQ runs on dark-green energy.
We use plastic-free packaging where possible.
We aim to keep the site accessible to all users.
We prioritise suppliers who respect people and the planet.
We are a Vegan-Founded business.
No greenwash. Honest sourcing. Fair pay for makers. Reliable kit so you can focus on the adventure.
Every item earns its place. We check that it is:
Ethically made from suppliers who pay fair wages.
Durable and functional.
Cruelty-free.
Low or zero plastic where possible.
Our store is located in East London, inside The Tea Rooms, 146 Brick Lane, E1 6QL.
We are open to welcome you every weekend from 11 am to 6 pm.
There is a step - free access from the road.
What3Words: wallet.rents.pink.
Purchases at our retail unit are direct; online purchases via Nomara links are affiliate referrals that earn us a small commission at no extra cost to you. Thank you for your support.
Explore the collection and follow our journey on social media.
#EveryPieceTellsAStory