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Welcome to Nomara - Your Destination for Travel Gear You Can Trust

About Nomara

Nomara blends ‘nomad’ with ‘era’ to inspire a new age of sustainable exploration.

We curate a multi-brand collection of travel gear for the modern nomads - where travelling light isn’t a compromise, it’s the point.

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Our story

Nomara started in 2021 as Vegan Upcycled Crafts - a market stall and a simple idea: that eco-friendly accessories could be just as functional, desirable and more interesting.


Elena, our founder, is a sustainability advocate, vegan and minimalist. She started sourcing from small ethical makers who were doing something genuinely different — taking worn-out materials like motorcycle tyres, army tent canvas, inner tubes, climbing rope and recycled plastic bottles, and turning them into things worth owning.


After several years at markets and events, she found a small retail space in the heart of Shoreditch and rebranded as Nomara — a name that blends 'nomad' with 'era', and reflects her belief that travelling lightly isn't a compromise. It's the point.


We no longer have the unit inside The Tea Rooms in Brick Lane, but Nomara is still very much out there - at local markets, pop-ups, and community events.


Follow us online to find out where we'll be next.


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What we do

Nomara is a sustainable multi-brand collection of carefully chosen makers, each one doing something the mainstream hasn't caught up with yet.

Every brand we stock was selected because they begin where most people stop: with something already used, already worn, already finished with — and they find the next version of it.

Motorcycle tyres become belts. Army tents become bags. Retired climbing gear becomes something you carry every day.


We find those makers. We bring them together. You find them here.


How we choose products

Every item earns its place. We check that it is:

Ethically made from suppliers who pay fair wages.

Durable and functional.

Cruelty-free.

Low or zero plastic where possible.

Not perfect — but honest about the gaps.

Our promise

No greenwash. Honest sourcing. Fair pay for makers. Kit that works so you can focus on where you're going, not what you're carrying.

Responsible operations

Our HQ runs on green energy. Plastic-free packaging where possible.

Accessible shop - step-free from the road.

Suppliers chosen for how they treat people as much as the planet.

Vegan-founded from day one.

Where to find us

You will find us at local events and independent market spaces across the city - the kind of places that feel right for things made to last.


To find out where we will be next, follow along online, or get in touch directly (email: hello@nomara.eco), and we'll let you know what's coming up.


Can't make it in person? The full collection is always here at nomara.eco.

#EveryPieceTellsAStory

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